Has anyone ever told you they have an iron deficiency? It’s quite likely, given that this is the most common and widespread nutritional disorder in the world.
Two Canadian medical school graduates have created a simple, delightful solution to ‘tackle’ the problem in the developing—and developed—world, which they’ve called the Lucky Iron Fish.
Essentially no more than a specially designed iron ingot in a marine-like shape, the Lucky Iron Fish leaches off a significant portion of the recommended daily amount of iron for an adult when boiled for 10 minutes.
Iron is critical for blood circulation, and a lack of iron in the diet can lead to dizziness and fatigue, poor oxygenation and blood circulation, as well as anemia.
The supply of iron in the Lucky Iron Fish lasts five years, and quite ingeniously, users will know when it’s time to get a new one as the smile on the fish will slowly wear away. When the fish is no longer happy, it’s time to get a new one.
The fish shape idea came from Dr. Gavin Armstrong’s work abroad—where he learned firsthand the effects of iron deficiency in adults and children.
In Cambodia, the fish is a lucky symbol, and in a bid to convince people to stick a dirty great lump of iron in their soup pots, he adopted the fish iconography to appeal to their culture. It worked. And where it didn’t work—namely in India where vegetarianism is rampant—Armstrong simply changed the shape and created the Lucky Iron Leaf.
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Armstrong, a graduate student from the University of Guelph, came up with the idea back in December 2012. Iron deficiency is a tangible public health and economic impediment, with measurable GDP loss stemming from the easily preventable problem. The success of his product has been huge, with a report from AIM2Flourish citing a million sales in 2016 alone, and an endorsement from Oprah Winfrey.
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At $50 per fish, it is one-thirtieth the cost of a five-year supply of iron supplements, and certainly more fun for children. It’s also backed by numerous clinical trials proving its efficacy. You can buy one for the family here on Amazon.
(WATCH the Lucky Iron Fish video below.)
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