Israeli Company Develops ‘Sound Beaming’ to Enable Digital Listening in Your )wn Sound Bubble–A Cone of Silence

An Israeli tech startup has developed a speaker system that creates a “sound bubble”—essentially meaning you get all the privacy of headphones without the physical requirement of wearing them.


The truly sci-fi tech uses ultrasonic waves beamed into pockets next to your ears. The aptly named “SoundBeaming” technology means you hear the noise coming from behind, below, and around you, while others nothing at all.

If you’re still not clear about what Noveto’s product does, even CEO Christophe Ramstein finds it hard to put the concept into words. “The brain doesn’t understand what it doesn’t know,” he said in a statement.

“I was thinking… is [SoundBeaming] the same with headphones?’ No, because I… have the freedom of doing what I want to do. And I have these sounds playing in my head as there would be something happening here, which is difficult to explain because we have no reference for that,” he said.

The applications of this product are nearly endless, from being able to listen in on conference calls and other work-related audio without disturbing your neighbors, to removing the risk of losing, tripping on the cord of, or damaging, expensive audio headsets or earbuds.


3D facial mapping software continuously keeps track of where your head and ears are, and the speakers actually adjust where they must beam the soundwaves. This means that for those not remaining in a fixed position, for instance on exercise bikes, at L-shaped desks, or in the kitchen—the sound still follows you wherever you go.

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However, unlike headphones, the sounds of your environment can still be heard. If someone calls your name from another room, it’s clearly audible.

“Most people just say, ‘Wow, I really don’t believe it,’” SoundBeamer Product Manager Ayana Wallwater said from the Noveto offices in Tel Aviv.

“This is what we dream of,” she added  “A world where we get the sound you want. You don’t need to disturb others and others don’t get disturbed by your sound. But you can still interact with them.”SHARE: Startup Turns 32 Million Discarded Chopsticks Into Gorgeous Decor And Furniture

Noveto’s speaker system, though already launched, isn’t available now, but the company plans on releasing a smaller version by Christmas 2021.

(WATCH the video showing the technology in action below.)

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